About Shih Chen History
New Tea Culture from Love
Justin Chu, the General Manager of Shih Chen Foods Company, was born of tea farmer family planting tea for three generations. Under influences from his families, he is well aware of difficult position for tea farmer. Taiwan high mountain tea harvested in spring and winter is famous in the world but tea trees grow in summer and autumn are cut down due to low value. Furthermore, tea growth is effected by unstable weather in Taiwan so that tea farmers often suffer damage or low harvest.
As per 100 years tea processing experiences, Mr. Justin Chu got wise to formulate tea leaves appropriately and created the best quality and aroma tea, even tea leaves are from different seasons. When he saw a lot of slow-selling oolong tea leaves, he decided to look for a solution for tea farmers. For this reason, Shih Chen Foods Company is established as well as 3:15PM Brand. Mr. Justin Chu is determined to spotlight Taiwan tea all over the world. He looks forward making qualified Taiwan tea and respectable tea farmers well known and be loved by more and more people through Shih Chen Foods Company.
Shih Chen Foods Company was established and launch
Shih Chen Foods Company was established and launched 3:15PM milk tea. For creating a new tea culture, we are the first company to turn milk tea into “
1991
ISO 9001 Quality management systems certificated
Attend Taiwan and International Food shows to domestic marketing promotion with distributors to enhance brand awareness and corporate image.
2001
Attend “Factory-Garden Cooperation” Plan hold
Attend “Factory-Garden Cooperation” Plan hold by Agriculture and Food Agency; Running health systems and traceability systems of tea garden.
2003
“Tea Master” brand identity logo design
TAITRA- “Exporting Agriculture Food Brand Image and Packing Design” –“Tea Master” brand identity logo design for Taiwan high mountain tea.
2005
Shih Chen Company had a “Making use of Tea leaves
Shih Chen Company had a “Making use of Tea leaves harvested in four seasons” program and was chosen as a counselor for the plan “ASSTD”.
2007
All Products pass the food inspection; not contain
Due to Shih Chen Company insist on quality, all 3:15PM products can stand through the test.
2009
All products of 3:15PM are through the analysis
All products of 3:15PM are through the analysis test of not containing plasticizer.
2011
The new movie queen “Shih Yin Hsieh”
The new movie queen “Shih Yin Hsieh” is the spokesperson for 3:15PM milk tea and white coffee.
2013
Attend “Counseling of Tea Planting
Attend “Counseling of Tea Planting, Processing and Selling Program” hold by Taiwan Tea Manufacturers Association.
2000
Collaborate with Taiwan Agricultural Resear
Collaborate with Taiwan Agricultural Research Institute to absorb innovate skill and expert experiences.
2002
-“SHIH CHEN FOODS CO., LTD.” corporate identity
TAITRA- “Exporting Agriculture Food Brand Image and Packing Design” -“SHIH CHEN FOODS CO., LTD.” corporate identity logo design.
2004
HACCP International quality certificated
HACCP International quality certificated
2006
We established “Tourism Factory” in Dali Factory
Taichung city to promote “New Tea Culture” by educational experience to all visitors.
2008
TAITRA introduced as a commendable company
TAITRA introduced as a commendable company
2010
Taiwan oolong tea of Tea Master
Taiwan oolong tea of Tea Master Brand is one of zero-tariff preferential goods of ECFA.
2012
3:15PM Biotech Central-Natural Environment Conserv
“3:15PM Biotech Central-Natural Environment Conservation Station” established in Mingjian Township, Nantao City.
2014